Florida Resources & Publications
Case Studies & Feasibility Analysis
Florida Farm to School Case Studyby Compiled by Alison Harmon Florida Farm to School Case Study
The New North Florida Cooperative began by selling farm fresh produce to 13 schools in Gadsden County, Florida. In six years, the marketing efforts have increased so that the Cooperative now sells to 15 school districts in Florida, Georgia and Alabama. Through these districts, they are serving 300,000 students! The farmers focus on producing three to four main items, on a seasonal basis, and sell to schools year-round. The items are incorporated into menu planning, generally as a side dish or as a fresh fruit dessert. The Cooperative has developed a good reputation by providing high-quality produce, prompt deliveries, fair prices and for their courteous professionalism. They refer to this as "relationship marketing". The positive word-of-mouth has been very effective in opening the door to the program in other school districts.
Healthy Farms, Healthy Kids: Evaluating the Barriers and Opportunities for Farm-to-School Programs
by Andrea Azuma and Andrew Fisher Community Food Security Coalition
Healthy Farms, Healthy Kids: Evaluating the Barriers and Opportunities for Farm-to-School Programs. Azuma, Andrea and Andrew Fisher, Community Food Security Coalition, January 2001.
A case study of the New North Florida Cooperative Farm to School Program. Executive summary on-line at www.foodsecurity.org. Order by e-mailing asfisher@aol.com, or by calling (310) 822-5410, or faxing (310) 822-1440.
Farm to School: Case Studies and Resources for Success
by Compiled by Alison Harmon University of Pennsylvania
A case study of the farm to school project initiated by the North Florida Marketing Cooperative (pages 30-33). (PDF)
Download PDF
Other Resources
Presentation on New North Florida Marketing Cooperativeby January 2007
Download PDF