Dream big, find your crowd of supporters
But school budgets are limited in how they can support food, farm or garden programs; even when the benefits of teaching children to eat well, grow their own food and connect with their local farms are now more apparent than ever. Traditional methods of raising money for extracurriculars can fall short, and while parent volunteers will come and go, building a community of supporters around a project is one way to secure dedicated funding and increase a project’s longevity.
- Define your farm to school project: Your project can be anything from a new greenhouse to after school cooking classes.
- Find your CROWD: Make a list of EVERYONE who would be interested in seeing this come to life. This is your crowd!
- Tell your story: Create a campaign page with photos, project description, simple budget and video.
- Offer rewards: Pull together a great selection of rewards. Think school auction here! Gift certificates from local businesses, handmade thank you cards, classes or workshops, a box of fresh garden produce, a party or event tickets.
- Spread the word: Invite your crowd to support the campaign by sending out emails, flyers, posting on Facebook, etc., and don’t be afraid to ask, ask, ask your extended community to support your efforts.
- Expand your reach: Keep promoting until you reach your goal, then keep going! There is no limit to what you can raise if the campaign builds enough momentum.